About us

United Furniture Outlets (“UFO”) was established in 2004 when it began furniture retail from its mega-store in Sandton, Johannesburg, South Africa.

UFO is one of the most innovative, fastest growing luxury brands in the home furnishings marketplace. We believe our brand stands alone and is redefining this highly fragmented and growing market, contributing to our superior sales growth and market share gains over the past several years as compared to industry growth rates.

Over the past few years, we have successfully grown our retail footprint in South Africa from 1 to 47 stores. Our flagship store – Marlboro – SANDTON – offers customers in excess of 5 000sqm of fabulous household furniture, satisfying our customers needs for all rooms in the home. This flagship store has recently been refurbished and offers the groups most extensive range of furniture.

Our ability to innovate and integrate products and categories with a completely authentic and distinctive point of view, is the platform for our continued long-term growth. We continue to evolve our brand, positioning our Company to create and deliver a lifestyle beyond the four walls of the home. Our unique product development, go-to-market and supply chain capabilities, together with our significant scale, enable us to offer a compelling combination of design, quality and value that we believe is unparalleled in the marketplace.

Our stores are conveniently located across Gauteng, North West, KZN, Polokwane, Nelspruit, Eastern Cape, Western Cape, Bloemfontein and the Northern Cape (see store locator).

We pride ourselves on the largest range of local and imported household furniture, most of which is readily available. We partner only with leading manufacturers and suppliers, with proven track records to ensure only the best quality is delivered to your home.

Our product range and exclusive lines offer consumers product differentiation at affordable prices and real value for money. 
 We understand the value of a customer and we pride ourselves on providing customers with service excellence, a variety of high quality value for money furniture and giving customers the most unforgettable and rewarding retail shopping experience.


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